New Media Really Loves PR

May 1, 2016 by Stuart Lewis, President & CEO

Think about the old-school public relations agent pitching stories to get ink on their clients’ latest and greatest. With the right connections, a reasonable story and a nudge-nudge-wink-wink that advertising purchasing doesn’t impact positive editorial coverage, that old school agent might have secured a whole lot of ink.

Things have changed. And, for the better. With content being everything in the digital age, publishers are screaming for great material. They will often print it verbatim, if it’s done really well and not too shameless in its objectives, as it saves them the cost of hiring a writer to research and write the piece.

PR is a highly credible form of promotion. It’s not viewed skeptically as paid advertising, it can often offer much more depth of information than an advertisement and best of all it can go viral if picked up by other media outlets or publishers.

We’ve been doing more and more digital PR of late for our clients to capitalize on the market’s desire for information. We have one publisher in the IT space that loves the content we create for our clients so much that they asked “does Clever Samurai have any other IT clients that we can include?” Yes, things have changed. The publishers are now pitching us.

With good quality digital PR content (that’s quality vs. quantity), loaded with keywords and links to owned digital assets, companies can create a sustainable and cost-effective manner of marketing that augments other communication methods.

 

The Importance of a Strong Value Proposition

Why should I buy your product or service? This is the fundamental question every business needs to answer, and that answer is the value proposition. Simply put, a value proposition describes the tangible benefits a customer gets from using your product or service. It should deliver a strong first impression and make a clear case […] August 17, 2018 by Ilona Biro, Content Writer & Social Media Specialist

Making Marketing Movies. A Great Way to Tell Your Brand Story.

Motion pictures began in the 1890s. They were short and rudimentary by today’s standards. Despite their limitations, they had one thing that today’s great movies have – they told a story. I’ve been fascinated with movies and how they are made since Grade 8. My classroom had 3 cameras and a control panel, with the […] May 10, 2018 by Stuart Lewis, President & CEO

Ram’s Super Bowl Ad Will Drive More Brand Discussion for Days.

As an advertiser, the worst possible thing that can happen is to be unnoticed. With yesterday’s immediate backlash, social media noise and today’s water-cooler conversations, there will be those that believe being unnoticed would have been much better for RAM Trucks than running the Martin Luther King Jr.’s Drum Major Instinct speech as the backdrop […] February 5, 2018 by Stuart Lewis, President & CEO

Converting Analytics Into Insights And Insights Into Sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does.Joe Amaral is vice president and creative director at Canadian marketing and communications agency, Clever Samurai (www.cleversamurai.com). Amaral has won just about every major creative honour there is, including […] November 16, 2016 by Leigh-Ann Clarke, Director of Sales at 360 Leads - Clever Samurai’s Lead Generation Sister Company

Dear Client, Instagram doesn’t have to suck.

Many clients and businesses see Instagram as a “black hole” for advertising dollars. When they don’t quickly see sales, they place the blame upon the medium – before they begin to understand it.This misconception stems from the expectation of immediate results to the bottom line. But businesses need to learn: Instagram is about capturing moments. […] June 29, 2016 by Adam McDade, Copywriter

New Media Really Loves PR

Think about the old-school public relations agent pitching stories to get ink on their clients’ latest and greatest. With the right connections, a reasonable story and a nudge-nudge-wink-wink that advertising purchasing doesn’t impact positive editorial coverage, that old school agent might have secured a whole lot of ink.Things have changed. And, for the better. With […] May 1, 2016 by Stuart Lewis, President & CEO