Icynene can make
architects famous.

Icynene is a spray foam insulation and air barrier system for home and commercial use. The task was to secure top-of-mind for Icynene with architects in the US, when sourcing materials. We sent out tubes that had t-shirts personalized with an illustration of a commercial building that was actually designed by the architect. And, we included a letter that shares Icynene develops insulation solutions that not only outperform traditional rigid board, but allow for unlimited architectural design possibilities.

Icynene
Icynene
Icynene
Icynene
Icynene