There are those careers, industries and companies that have more qualified applicants than one could imagine. And there are those that are unable to meet their business objectives due to a shortage of qualified talent, talent turnover or an employer value proposition that doesn’t create engagement.

Talent-related issues continue to be a top concern of company CEOs. During periods of change and growth, finding the right talent for a ‘new collar’ economy is as competitive as winning new customers. We guide businesses in helping them align their business value proposition with their employee value proposition; and then execute campaigns to attract and retain the workforce they need.

We recognize that today’s workforce changes jobs more often, can have different work requirements than a traditional full-time job and are motivated by factors beyond a paycheck. And, we understand that having an ongoing talent pipeline of great people can make a material difference in our clients’ business performance.

Our Employer Branding and Employee Communications practice is a sub-set of our overall marketing and communications services. Our belief is that the employer brand and the great talent it attracts and retains is critical to delivering on the customer promise, with our experience in this specialized area spanning back fifteen years.

Our work has comprised programs for economically important industries on behalf of the federal government including: automotive manufacturing, tourism, mining and the food industry. We have also worked with organizations across many verticals including health care, food services, utilities, technology & automation, automotive and hospitality. And, we have had the privilege of partnering with the Assembly of First Nations on a successful talent attraction initiative for the railway industry.

Our Employer Branding & Recruitment Marketing Services include: