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How to create a killer e-newsletter

Years ago, the newsletter was dead. More specifically, email was dead and social media was where everyone wanted to be. Due to the unknowability of algorithms, (which make figuring out how to reach followers on social media platforms near impossible), the reliability of email has put the newsletter back in the spotlight. In fact McKinsey […] September 17, 2019 by Ilona Biro, Content Writer

Want to be liked by almost a billion people? Try Instagramming!

Think of Instagram and impossibly beautiful, sun-kissed landscapes come to mind, often with equally beautiful pictures of food, products, vehicles, people and more. There’s a reason why B2C companies like the platform; its striking visuals sell, sell, sell. But B2B companies should pay attention too: Instagram isn’t just a place to post enviable vacation snaps, […] September 4, 2019 by Ilona Biro, Content Writer

Thought Leadership Can Turbocharge Your Business

Thought Leadership or Subject Matter Expert (SME) has been around for a long time, though people have different ideas about what it is. It’s not just a C-suite type talking on about a topic they’re passionate about on LinkedIn. It could be that, but it could also be something entirely different. Thought leadership can take […] August 13, 2019 by Ilona Biro, Content Writer

What B2B Marketers Can Learn From B2C

B2B marketers can learn a lot from their B2C colleagues. It starts with thinking of your customers as people, not companies, and your B2B brand as a multi-faceted company that provides value in multiple ways. Too often B2B brands are represented as bland, business-only entities, which is not just deflating for the company but ultimately […] July 25, 2019 by Ilona Biro, Content Writer

The Future of Visual Search

Two big trends in search are coming our way: voice search and visual search. Listen to ecommerce industry leaders and you’ll hear that visual search – taking a picture with a phone and searching for matches as you would with text in Google – is the “next big thing.” The CEO of Pinterest, Ben Silbermann […] June 6, 2019 by Ilona Biro, Content Writer

It’s 2019: Is Your Business Inclusive?

The world has changed a lot in the past five years, and maybe no more so than in the realm of inclusivity. People want to see it reflected in the brands and companies that they work with, so before any marketing or lead generation campaign can take off, it’s vital to ensure your company is […] May 23, 2019 by Ilona Biro, Content Writer