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The Future of Visual Search

Two big trends in search are coming our way: voice search and visual search. Listen to ecommerce industry leaders and you’ll hear that visual search – taking a picture with a phone and searching for matches as you would with text in Google – is the “next big thing.” The CEO of Pinterest, Ben Silbermann […] June 6, 2019 by Ilona Biro, Content Writer

It’s 2019: Is Your Business Inclusive?

The world has changed a lot in the past five years, and maybe no more so than in the realm of inclusivity. People want to see it reflected in the brands and companies that they work with, so before any marketing or lead generation campaign can take off, it’s vital to ensure your company is […] May 23, 2019 by Ilona Biro, Content Writer

The Second Coming of Podcasting

‘Video killed the radio star’ went the 1981 song; but of course, it didn’t. Not long ago there was a lot of talk about the death of podcasting. People said it was too niche. Too hard for audiences to find amid all the other digital clutter. Then in January, music streaming platform Spotify made a […] May 7, 2019 by Ilona Biro, Content Writer

It’s the Marie Kondo Effect: Does Your Marketing Spark Joy? If Not, Here’s What You Can Do.

It seems the entire world has fallen under the spell of Japanese organizing expert, Marie Kondo, whose system provides a simple way to organize or get rid of anything in one’s life that doesn’t, in her words, “spark joy.” Ever since her Netflix show, “Tidying Up with Marie Kondo”, debuted on January 1, donation bins […] March 8, 2019 by Ilona Biro, Content Writer

Integrated Marketing in the Digital Age: Using all the Tools in the Toolbox

Integrated marketing is a blend of all aspects of marketing communication – advertising, sales promotion, public relations, direct marketing, and social media – through their respective mix of channels, media, and methods so that all work together as a unified force. That’s a pretty long sentence, but the objective is fairly simple:  ensure that all […] January 11, 2019 by Ilona Biro, Content Writer

Employer Branding – Attract and Retain Excellent Employees

In order to attract and recruit the best talent available, companies need to align their business value proposition with their employee value proposition. What does that mean in practice? To succeed in attracting today’s best employees, you need to develop a distinctive talent brand strategy that motivates candidates to find out more about your opportunities. […] December 17, 2018 by Ilona Biro, Content Writer