Blog

Read the latest about us right here.

Integrated Marketing in the Digital Age: Using all the Tools in the Toolbox

Integrated marketing is a blend of all aspects of marketing communication – advertising, sales promotion, public relations, direct marketing, and social media – through their respective mix of channels, media, and methods so that all work together as a unified force. That’s a pretty long sentence, but the objective is fairly simple:  ensure that all […] January 11, 2019 by Ilona Biro, Content Writer

Employer Branding – Attract and Retain Excellent Employees

In order to attract and recruit the best talent available, companies need to align their business value proposition with their employee value proposition. What does that mean in practice? To succeed in attracting today’s best employees, you need to develop a distinctive talent brand strategy that motivates candidates to find out more about your opportunities. […] December 17, 2018 by Ilona Biro, Content Writer

The Importance of a Strong Value Proposition

Why should I buy your product or service? This is the fundamental question every business needs to answer, and that answer is the value proposition. Simply put, a value proposition describes the tangible benefits a customer gets from using your product or service. It should deliver a strong first impression and make a clear case […] August 17, 2018 by Ilona Biro, Content Writer

Making Marketing Movies. A Great Way to Tell Your Brand Story.

Motion pictures began in the 1890s. They were short and rudimentary by today’s standards. Despite their limitations, they had one thing that today’s great movies have – they told a story. I’ve been fascinated with movies and how they are made since Grade 8. My classroom had 3 cameras and a control panel, with the […] May 10, 2018 by Stuart Lewis, President & CEO

Ram’s Super Bowl Ad Will Drive More Brand Discussion for Days.

As an advertiser, the worst possible thing that can happen is to be unnoticed. With yesterday’s immediate backlash, social media noise and today’s water-cooler conversations, there will be those that believe being unnoticed would have been much better for RAM Trucks than running the Martin Luther King Jr.’s Drum Major Instinct speech as the backdrop […] February 5, 2018 by Stuart Lewis, President & CEO

Converting Analytics Into Insights And Insights Into Sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does.Joe Amaral is vice president and creative director at Canadian marketing and communications agency, Clever Samurai (www.cleversamurai.com). Amaral has won just about every major creative honour there is, including […] November 16, 2016 by Leigh-Ann Clarke, Director of Sales at 360 Leads - Clever Samurai’s Lead Generation Sister Company