Toshiba Canada has the mandate to grow its B2B sales. Building on the insight that IT professionals are not always loved by their co-workers, we created a series of campaigns encouraging Canadian corporate IT buyers to learn more about Toshiba. Working with our sister company, 360 Leads, our work included a range of digital campaigns, media selections and direct marketing. Hundreds of sales meetings, website visits and digital ad clicks were driven by campaigns including blind online banners, offering free “World’s #1 IT Guy/Gal” mug to those who would book a meeting with Toshiba to talk to them about their product offerings. The campaign set record click-through rates on LinkedIn and SpiceWorks, as well as the hundreds of scheduled sales meetings for Toshiba.