Burrows high-end men’s retailer has been delivering distinctive men's fashion with unparalleled service since 1976. In the face of increasing competition in their upscale market, simply advertising the collections they offer was not building a differentiated brand identity for the retailer. We repositioned Burrows from being a fashion retailer to a wider contemporary style brand. Each integrated, multi-channel campaign focuses on the lifestyle Burrows offers, along with its singular customer experience. Our ongoing work includes digital, direct, events, e-marketing and more.