VW used one of the most trusted marketing tactics we know: lying.

September 30, 2015 by Joe Amaral, VP & Creative Director

Many trusted brands market their product or service to the public knowing that it may not be great or even, it some cases, may be detrimental. And despite this, they still stay trusted brands. I once sold a pet food that veterinarians recommend you don't feed your pets. But it was cheap and it wouldn't actually kill Fido.

The fact is, Volkswagen wrote software to get around emission standards. All cars pollute. This one just pollutes more than others. And believing that other “trusted” car manufacturers aren’t doing the same thing is foolish. I roll my eyes at claims that they broke customer trust. What brand doesn't? Soft drink companies sell a product that promotes obesity.

 One time, we presented a campaign to a senior executive from one of the big banks. The creative was built around the idea that we would be the honest, helpful and friendly bank. If a customer had their money in the wrong account, we would show them which account would deliver better interest rates. He laughed out loud and said: "Do you know how much money we make from little old ladies having their money in the wrong accounts?".

 The fact of the matter is, no lives were lost. VW is simply a great brand that got caught lying. And they will pay for it. But let’s be honest and park our marketing morals for a moment. VW apologized and will compensate the affected parties.

 VW's are known for being fuel efficient and lasting. And they still are. Nothing off brand here. If anything, VW proved that they are smart. Smart enough to produce a great car. And even smarter to be able to create such a clever software in the first place.

This mishap doesn’t take away from the comfort and great mileage of their cars. VW loyalists will still be loyal. Heck, they may even get some VW converts after this.

 Yeah… I have a feeling the VW brand will be just fine.


Making Marketing Movies. A Great Way to Tell Your Brand Story.

Motion pictures began in the 1890s. They were short and rudimentary by today’s standards. Despite their limitations, they had one thing that today’s great movies have – they told a story. May 10, 2018 by Stuart Lewis, President & CEO

Ram’s Super Bowl Ad Will Drive More Brand Discussion for Days.

As an advertiser, the worst possible thing that can happen is to be unnoticed. With yesterday’s immediate backlash, social media noise and today’s water-cooler conversations... February 5, 2018 by Stuart Lewis, President & CEO

Converting Analytics Into Insights And Insights Into Sales

It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does. November 16, 2016 by Leigh-Ann Clarke, Director of Sales at 360 Leads - Clever Samurai’s Lead Generation Sister Company

Dear Client, Instagram doesn’t have to suck.

Many clients and businesses see Instagram as a “black hole” for advertising dollars. When they don’t quickly see sales, they place the blame upon the medium – before they begin to understand it. June 29, 2016 by Adam McDade, Copywriter

New Media Really Loves PR

Think about the old-school public relations agent pitching stories to get ink on their clients’ latest and greatest. With the right connections, a reasonable story and a nudge-nudge-wink-wink that advertising purchasing doesn’t impact positive editorial coverage, that old school agent might have secured a whole lot of ink. May 26, 2016 by Stuart Lewis, President & CEO

Welcome to our community

We’ve recently been doing some candidate interviewing and hiring for our client services team. And along the way, we’ve met some interesting, talented and quite experienced marketing agency pros. Some we liked and some we really liked. Some liked us back, some didn’t and some others we had a mutual dislike. Standard hiring stuff, really. January 4, 2016 by Stuart Lewis, President & CEO