Clever Samurai To Support PowerStream Conservation Initiatives

TORONTO, Canada, August 12, 2015 – Clever Samurai Marketing Communications ( has been selected to support PowerStream with their conservation marketing programs. The agency has extensive experience in marketing electricity distribution and municipally managed services with clients including Enersource Corporation, Burlington Hydro, Oshawa Power and Utilities Corporation, Toronto Public Library and the City of Mississauga.

“Our hydro clients all need their customers to adopt various conservation programs. The challenge is how do we cut through the marketing clutter, in a cost-efficient manner to deliver the desired result”, says Stuart Lewis President and CEO at Clever Samurai. "We always have the lens that our client is municipally owned, which means we also need to consider the complexities of the multiple stakeholders involved in delivering any campaign."

Raegan Bond, Vice President of Conservation and Demand Management (CDM), at PowerStream comments, "Providing innovative solutions to effectively manage residential and business energy consumption is an important part of our commitment to customers. Critical to this delivery are marketing campaigns that embody the PowerStream brand and educate our customers about why enrolment in our conservation programs is beneficial to them."

Clever Samurai’s category expertise includes delivering multiple (CDM) campaigns, time of use programs, e-billing programs, social media initiatives, advertising campaigns, employee engagement work and two corporate rebrands and rollouts. The Enersource Corporation rebrand earned the 2011 Electricity Distributors Association (EDA) Award for Communications Excellence, which recognizes companies that exercise an innovative approach to adding value to the community through communications and marketing strategies, while successfully developing or enhancing their brand recognition.

Clever Samurai is part of the 5th business® group of companies, an integrated sales and marketing organization.

About Clever Samurai

Clever Samurai is a full-service marketing communications agency that generates powerful, disciplined ideas that deliver meaningful results. Clever Samurai is part of the 5th business® group of companies, an integrated sales and marketing organization focused on meeting our clients' growth challenges. The company is headquartered in Toronto, Canada and has offices in Canada, United States and Australia.