TORONTO, Canada, May 12, 2016 – Clever Samurai™ Marketing Communications (cleversamurai.com) has launched a new national advertising campaign for data centre giant Q9 Networks (q9.com), ‘Make Your Business Thrive’. The campaign will primarily be a combination of digital marketing and direct marketing and will focus on acquiring new customers for Q9’s co-location, managed hosting and private cloud services.
Q9 has an extensive, and confidential, list of who’s-who as their clients and is Canada’s largest data centre provider. The campaign aims to communicate the unique capabilities of the company, in a market cluttered with similar players.
“The campaign focuses on achieving business outcomes, linked specifically back to a technical issue that Q9 is best equipped to solve”, says Clever Samurai President Stuart Lewis. “Q9 has the capabilities and know-how to deliver infrastructure optimization that enables its customers to gain competitive advantage. Our job is to help Q9 tell that story, as it’s such a good one to tell”, adds Lewis.
Peter Kerr, Director Marketing and Communications at Q9 comments, “There is a disconnect in the marketplace in terms of how IT decision makers want to be communicated with and how technology companies speak to them. A key focus of our campaign is to close this gap and better align our messaging with information that resonates with our buyers.”
Clever Samurai’s technology category experience also includes working with brands like Toshiba, CDW and Celestica.
Clever Samurai is part of the 5th business® group of companies, an integrated sales and marketing organization.
About Clever Samurai
Clever Samurai™ is a full-service marketing communications agency that generates powerful, disciplined ideas that deliver meaningful results. Clever Samurai is part of the 5th business® group of companies, an integrated sales and marketing organization focused on meeting our clients' growth challenges. The company is headquartered in Toronto, Canada.
Contact: Joe Amaral
VP, Creative Director