Enersource needed a stronger trust connection with its culturally-diverse customer base in the face of rising electricity costs, the need to increase participation in energy conservation programs and its desire to improve operating margins. We rebranded the organization around these objectives, and our ongoing work includes brand strategy, advertising and direct marketing campaigns, digital and social media marketing, corporate communications and employee engagement. Positioning Enersource as a valued community partner with a customer-first philosophy has improved customer self-service and conservation program uptake, enhanced service quality, reduced delivery costs and garnered the top industry award for innovation and excellence in communications.
