Piller’s aimed to position its products as more than a high-quality lunchtime staple. We helped build a unique competitive position for Piller’s as a delicious addition to creative recipes and meal planning for any occasion. Our ‘welcome home’ brand strategy communicates the passion for taste, care in preparation and home-made goodness that Piller’s shares with its customers. We entice consumers to try Piller’s award-winning products through compelling messaging delivered through print advertising in magazines like Food and Drink, engaging videos, social media campaigns, digital marketing and more.
