Mellow Walk: The Unsafe Safety Shoe

Mellow Walk, a Canadian safety shoe company, wanted to raise awareness for their newest line of shoe designs that are both comfortable and fashionable. We created a short video, featuring real employees as talent, surrounding the idea of an unsafe safety shoe. The campaign was supported by three short teasers leading up to the full video launch, paid and unpaid social media awareness (Facebook, Twitter and LinkedIn) to get the word out, and a safety card insert for each shoe box. The video was viewed over 25,000 times in 4 weeks, helping increase Mellow Walk’s online presence, web traffic and social media followers, as well as position them as a safety shoe brand that gets it.

Mellow Walk Card