The annual National Advertising Challenge is one competition our creative teams always get excited about. The brief called for a print ad that leverages Cashmere's partnership with the Canadian Breast Cancer Foundation. The result: an ad that emotionally connects with consumers to drive loyalty and stimulate product sales, as well as GOLD win in the print category. (Which got our creative team an all-expense paid trip to the Cannes Festival of Creativity. Not bad at all.)
