This world-class manufacturer of motion and control products always looks to differentiate from their competition to drive brand switch, particularly in the North American aftermarket. Our ongoing strategy built around the concept of "Think NSK", drives product trial and repeat purchase through insight-driven messaging for customers in a range of industrial verticals, involving both third-party distribution and end-customers. Multi-channel campaigns include digital, print, trade show programs, webinars, white papers, PR, direct marketing, and innovative social media properties, such as the unique Paper Industry Resource Centre with content curated for the industry's maintenance and production professionals, on LinkedIn.
